Men's Health Offer Evaluation Worksheet
Men's Health Offer Evaluation Worksheet
A men's health offer worksheet scores each offer on clear criteria, with weights you decide and disclose in advance. Gather verified information for each criterion, score consistently, record unknowns instead of guessing, and treat the score as a starting point for questions, not a final answer.
Comparing offers by gut feel favors whichever has the biggest headline payout. A weighted worksheet makes your reasoning visible and repeatable.
Define evaluation criteria
| Criterion | What it measures |
|---|---|
| Audience fit | How well the offer matches your readers |
| Service or product quality | Clinician process or product transparency |
| Terms clarity | Payable event, reversals, recurring credit |
| Markets | Coverage of your audience's locations |
| Creative and claims | Approved, accurate assets |
| Support | Affiliate manager responsiveness, reporting |
Set transparent weights
Decide weights before you look at offers, so they don't bend toward a favorite. Example: audience fit 25%, quality 20%, terms 20%, markets 15%, creative 10%, support 10%. Write your weights down.
Gather verified offer information
For each criterion, collect facts from the program terms, the advertiser's site and written answers from the affiliate manager. Note the source and date for each.
Work through a hypothetical example
Hypothetical scores (1–5) for two unnamed offers:
| Criterion (weight) | Offer A | Offer B |
|---|---|---|
| Audience fit (25%) | 4 | 5 |
| Quality (20%) | 5 | 3 |
| Terms clarity (20%) | 3 | 4 |
| Markets (15%) | 4 | 4 |
| Creative (10%) | 4 | 2 |
| Support (10%) | 3 | 4 |
| Weighted score | 3.90 | 3.85 |
Offer A edges ahead on quality and creative; B fits the audience better. The close result says: ask both for more detail before choosing.
Record unknowns and select next steps
- Mark any criterion you couldn't verify as "unknown," and don't score it as average.
- List the questions to send each advertiser.
- Run a small test with the leading offer, and rescore after a month of real data.
For telehealth offers, see our men's telehealth evaluation guide.
Frequently asked questions
Who is this guide for?
Men's health publishers comparing two or more offers.
What should I gather before I start?
Your criteria and weights, the program terms for each offer, and written answers to open questions.
How should I judge the result?
Use the score to focus questions and testing. Real performance data over a few weeks should drive the final decision.
Practical guides and programs for health and beauty publishers.
Educational content for marketers and publishers, not medical, legal or financial advice. Examples labeled hypothetical are illustrations, not results. MarketHealth may earn revenue from programs it describes. See our affiliate disclosure and editorial policy.
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