Telehealth Landing Pages: A Review Checklist
Telehealth Landing Pages: A Review Checklist
Before sending traffic to a telehealth landing page, confirm it clearly names the provider and service, explains who's eligible and where, makes only claims the provider can support, and hands the visitor off cleanly to intake with your tracking intact. If any of these is unclear, ask the advertiser before you promote.
The landing page is where your recommendation meets the provider's promise. A confusing or overreaching page hurts conversions and your credibility. Use this checklist before you launch.
Identify the provider and service
- The provider company and its clinical group are named.
- The service is described plainly: what's included, what's not.
- Clinician credentials are described accurately, without inflated titles.
- Contact and support information is easy to find.
Explain market and patient eligibility
- Eligible states are listed or checked early in the journey.
- The page explains that a licensed clinician decides whether treatment is appropriate.
- It says what happens if a patient isn't eligible, including any refund.
- Pricing, renewals and cancellation are visible before payment.
In July 2026 the FTC and several states acted against a large telehealth company over, among other things, charging customers before they'd consulted a provider and making cancellation difficult. Pages should make the payment timing and cancellation steps clear. (FTC)
Review claims and supporting evidence
- Outcome claims ("lose X pounds," "regrow hair") are absent or clearly substantiated by the advertiser.
- Compounded medications are never described as the same as, or a generic of, a brand-name drug. FDA warned 30 telehealth companies about exactly this in March 2026.
- Testimonials are real, with typical-results context.
- "FDA-approved" appears only where it's literally true for that product.
Test the referral handoff
- Your link lands on the intended page, with your affiliate ID intact.
- The handoff to intake keeps tracking, including across subdomains.
- No health information appears in URLs or sub-IDs.
- The page loads quickly and works on mobile.
- A test conversion, if allowed, appears in your report.
Complete the landing page checklist
- Provider and clinical group named
- Service, pricing, renewal and cancellation clear before payment
- Eligibility and licensed states explained
- Clinician decision explained, including what happens if declined
- No unsupported outcome claims
- No "same as brand" claims for compounded drugs
- Testimonials real and typical
- Tracking survives the handoff; no health data in URLs
- Mobile experience tested
Five more checks before launch
- Offer status: the offer is active in a signed brief, not just a category you've read about.
- Provider identified: the company, clinical group and pharmacy are named on the page.
- Full price terms: introductory price, renewal price, frequency and how to cancel, before checkout.
- Mobile: the page works at phone width, with no hidden terms or cut-off buttons.
- Accurate handoff: your copy describes what actually happens next: questionnaire, clinician review, and no guaranteed prescription.
Frequently asked questions
Who is this guide for?
Publishers and media buyers reviewing telehealth landing pages before sending traffic.
What should I gather before I start?
The landing page URL, the advertiser's approved claims, eligible states, pricing and cancellation terms, and your tracking link.
How should I judge the result?
A good page is one you'd be comfortable sending a friend to. If it passes the checklist and converts, keep it; if not, raise specific issues with the advertiser.
Practical guides and programs for health and beauty publishers.
Educational content for marketers and publishers, not medical, legal or financial advice. Examples labeled hypothetical are illustrations, not results. MarketHealth may earn revenue from programs it describes. See our affiliate disclosure and editorial policy.
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