Women's Wellness Offer Evaluation Worksheet
Women's Wellness Offer Evaluation Worksheet
A women's wellness offer worksheet compares offers on audience and market fit, evidence and program terms, creative and support, using the same fields for each and recording unknowns. It makes your choice transparent and easy to revisit when terms change.
Women's wellness offers range from supplements and skincare to menopause telehealth. A consistent worksheet keeps comparisons fair across very different offers.
Define audience and market fit
- Which life stage the offer serves.
- Whether it answers a question your audience actually has.
- Eligible countries or, for telehealth, licensed states.
- Price relative to your audience's budget.
Gather evidence and program terms
- Evidence: the advertiser's approved claims and any product-specific studies, with dates.
- Terms: payable event, commission basis, reversals, recurring credit, hold period.
- Restrictions: allowed traffic, brand-bidding and coupon policies.
Evaluate creative and support
- Approved images and copy that avoid overclaiming.
- Guidance for sensitive topics such as menopause or postpartum.
- A named affiliate manager and clear reporting.
Use a transparent comparison worksheet
| Field | Offer A | Offer B | Source and date |
|---|---|---|---|
| Life stage served | |||
| Markets | |||
| Approved claims | |||
| Product-specific evidence | |||
| Payable event | |||
| Reversals | |||
| Recurring credit | |||
| Allowed traffic | |||
| Creative quality | |||
| Support |
Decide in advance which fields matter most for your audience, such as evidence and claims for menopause content, and note that choice at the top of the worksheet.
Document unknowns and next steps
- Write "unknown" for any field you can't verify.
- List questions for each advertiser.
- Set a date to review the worksheet, such as quarterly or whenever terms change.
For menopause telehealth specifically, see our menopause program checklist.
Frequently asked questions
Who is this guide for?
Women's wellness publishers choosing between offers.
What should I gather before I start?
Program terms, approved claims and evidence, eligible markets and creative for each offer.
How should I judge the result?
Choose the offer that best serves your audience with terms you can verify, then confirm with a small test.
Practical guides and programs for health and beauty publishers.
Educational content for marketers and publishers, not medical, legal or financial advice. Examples labeled hypothetical are illustrations, not results. MarketHealth may earn revenue from programs it describes. See our affiliate disclosure and editorial policy.
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