Google Opens Retargeting to AdWords

After a year in beta, Google is bringing remarketing to AdWords, allowing all affiliate advertisers to reconnect with users perusing the Google Content Network, including YouTube channels.

Launched to around 500 advertisers last March with the beta launch of the interest-based advertising targeting tools, now all AdWords users can take advantage of the new audiences tab and reach visitors who left their sites without converting. Remarketing campaigns offer the same features and reports as all other AdWords campaigns

As Google has been beefing up its display offering, this step seems kind of like catch-up — Yahoo!, Advertising.com and numerous other networks have offered retargeting for years.