Market Health Articles

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Lead Generation - Top 5 Strategies

Lead generation is an essential part of succeeding in sales, especially on the Web. With so much competition out there, it important to develop a strategy for finding the highest quality leads. How can businesses generate leads online? There are a number of techniques you can use to collect the names, email addresses, and other contact information of potential clients who are interested ... Learn more

Blogs And How They Can Supplement Your Online Marketing Efforts

While search engine optimization and link building campaigns are a great way to promote your business and website, blogs can also serve as an important marketing tool. By keeping your website updated, you will be better able to maintain top results in major search engines. Blogs can also help your website generate more incoming links, inspire a loyal readership, and ensure that new site ... Learn more

Current Trends in SEO And What You Need to Know

Recent changes in search engines and emerging online trends have lead to a number of new developments in search engine optimization (SEO). In order to stay relevant in this shifting industry, it is important to keep up with some of the current trends in SEO. By incorporating new techniques into your tried and true optimization tactics, you'll be better prepared for future changes in sea... Learn more

Why You Should Focus On Organic Search Results Rather Than PPC Advertising

There is a simple answer to why you should concentrate on organic search results rather than PPC advertising: it's cheaper. With PPC, you pay to play. As such, it's a good way for new businesses to get a foothold in search engine rankings. Ideally, though, you won't have to do this forever and you'll have a top ten ranking without ever having to pay for it. That's the dream of every site... Learn more

Ways To Build Back Links To Your Web Site

Back links are some of the most important things determining search engine ranking. If your site is seen as popular and it has a number of links coming in, Google or another search engine will consider your site a better resource. It's sort of like a voting system: more links equals more votes that show your site is worth the attention. There are several ways to go about this. Building u... Learn more

Five Common SEM Mistakes

A number of search enginemarketing techniques won't necessarily lead to a site being red-flagged or banned by search engines, but the site won't be as optimized as it could be. There are many companies and individuals trying and failing to optimize a site that are using outdated spamdexing techniques—such as cramming keywords together. Even beginning search engine marketers realize... Learn more

Five Common PPC Mistakes And How To Avoid Them

Pay per click advertising can be one of the best marketing systems you ever use, or the biggest waste of time you ever make. The problem with too many marketing efforts is that people do not research the system ahead of time. There are as many pitfalls with PPC as there are with SEO or Web design. Don't waste your time by making one of these all-too-common mistakes. One of the most commo... Learn more

Top 5 Contextual Advertising Options

Contextual advertising does something that no print advertising could ever do—at least not yet. Ever see the movie "Minority Report"? The main character is walking through a busy section of a city and the billboards speak directly to the character based on his personal profile. It will be a strange time when this is done in the non-cyberspace world. Currently, contextual advertisin... Learn more

What Is Click Fraud And How To Avoid It

One of the main problems with pay-per-click advertising is the issue of click fraud. Pay-per-click advertising is a two way street. Not only do website owners pay a search engine, such as Google, to rank high in search engines for a certain keyword, but the same site very often puts Google ads on the site as well. Every time a Google ad is clicked, the site owner makes money, usually pen... Learn more

Pay-per-click (PPC) Advertising - The Basics

Pay-per-click advertising is the most surefire way to bring in new customers. On the Internet, as with all business, it takes money to make money. You can write a lot of keyword-targeted content with the hope that people will find your site in search engines. If you don't have a high search engine ranking, you should look into buying pay-per-click space in a search engine that guarantees... Learn more


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