Identify the actual product or service

Write down exactly what the customer receives:

• Supplements (for example, products containing NAD-related ingredients).
• Cosmetics positioned around the look of aging skin.
• Tests and trackers: at-home testing kits, wearables and apps.
• Clinical services: clinician-led programs, sometimes involving prescriptions.

"Research use only" products aren't consumer products, and MarketHealth doesn't recommend them in consumer content.

Match the healthy-aging audience

Healthy-aging readers include active people in midlife, people managing changes with age, and fitness-focused readers. They tend to read deeply and distrust hype. Match offers to their actual goals: sleep, mobility, energy, skin, metabolic health.

Evaluate evidence and claims

This is the step that matters most in longevity.

• Product-level evidence: research on an ingredient isn't proof that a specific product works.
• No lifespan promises: claims that a product extends life or reverses aging are not something any consumer product can support.
• Structure/function only for supplements, with the FDA disclaimer on the label.
• Testimonials aren't proof: the FTC says consumer anecdotes are never sufficient to substantiate health claims.

Check payout and channel terms

Confirm the payable event, gross or net basis, subscription crediting, reversal rules, eligible markets and allowed traffic. Subscription longevity products can have high early cancellation rates, so check how cancellations affect your commission.

Complete the opportunity worksheet

• I can describe exactly what the customer receives
• The product is legal to sell to consumers in my audience's markets
• Every claim I'll use is approved and product-specific
• No lifespan or age-reversal promises appear in my content or the advertiser's
• Payable event, reversals and subscription terms are documented
• My traffic sources are allowed
• I've separated consumer offers from research-only products

Frequently asked questions