Adding Video to your Affiliate Site

Adding video to your website is a great way to draw new viewers to your site. In addition to creating your own viral video, you can also feature user-created videos or syndicated content offered by other websites and services. In order to effectively integrate video marketing into your website, you need to first learn how to embed video files directly on to your Web pages. The following guide can help you get started with online video marketing opportunities.

Choosing a Video File Format

If you are creating your own viral video, you need to choose a file format before adding the video to your site. Common choices include Flash video format, Windows Media format, Real Media format and Quicktime format. While all of these formats are perfectly good choices, Flash videos are often preferred because more browsers are equipped to view them.

How to Embed a Viral Video

Once you have selected a video to feature on your website, you need to use the correct object tags to embed the file on to your Web page. Begin by inserting the following code on the page where you want the video to appear:

Now, let's break down the elements of this HTML code. In place of the URL value, you should insert the specific Web address where the video can be found. This may be on your own server or on a free hosting site such as YouTube, StreamLoad, or Google Video. Replace the XX values with a specified height and width of your video. Finally, replace VALUE with either of the following:

True – This causes to video to begin playing immediately when the page is loaded.

False – This indicates that the video should only be played when the user presses the start button.

Important Factors to Consider

Before you begin embedding clips for your video marketing campaigns, there are a few important things to consider. First, always remember that your page design should account for the size of the video. Create a specific area where video can fit on to the page.

One of the biggest concerns with online video is file size. Some viral video clips are huge! This can be a major problem for both Web publishers and users. Large files take up more server space and eat up bandwidth in a hurry. Users often lack the patience to download enormous video clips, especially those accessing the Web through a dial-up connection. If a file is significantly sized, always give your viewers the options of starting or downloading the clip at their own discretion.You can also conserve server space by hosting your video marketing clips of free sites such as YouTube and Google Video.

By carefully choosing great viral video clips for your website, you can draw in new viewers, increase the entertainment value of your site, and take advantage of word-of-mouth marketing. Before you begin, spend some time practicing embedding video objects on to test pages. Once you have mastered the skill, use it wisely. Not every page needs a video clip. Instead, create a specific section of your site that offer viral video clips that appeal to the needs and interests of your audience.

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