Top SEO Tools That Make A Difference

There are a number of different tools out there that can help you both determine and improve your search engine ranking. Many of these tools do a variation on the same theme. For example, there are several tools available which check you backlinks, page rank, domain popularity, and keyword density. All of these are vital to seeing where you need to improve a site's SEO.

Some tools are more useful than others. For instance, a keyword-writing tool will scan your site and look for the most relevant keywords. The answers can sometimes come out as gibberish, or if you have yet to provide any content, the tool will provide very little at all. A keyword density checker, on the other hand, can check current content and tell you the frequency of certain keywords. If keywords are too close together, the site could risk being red-flagged by Google spiders and others.

Other keyword tools include tools that rank different keywords in search engines. Really, this ranking is just as important as your site's own page rank. Once you determine the most popular searches for sites in your industry, you can then tailor content around that keyword. Keep in mind that one keyword could elicit dozens of pages of topics, so don't necessarily stop at one page per keyword. The quantity of content is important, so long as it is well written.

Link analyzers are good for a couple of reasons. First, it checks your link rank vs. other websites. Second, and more importantly, it can give you the link data on websites that may be potential link partners. To improve your search engine ranking, it's best to have links coming in from sites that already rank high in search engines. A link analyzer will tell you where to direct your link-trade marketing efforts.

Checking page rank for your own site is not nearly as important as checking page ranks of the competition. You should always be looking to improve your page rank regardless of what it is currently. Checking links and keywords are much more important, as well as the competition's overall domain popularity: links, search engine rankings, number of pages indexed, and Alexa traffic rank.

Checking all of the above in competitor's sites can give you a real sense of how to target your SEO efforts. Does your competitor have a certain keyword density for an important term? How much content is there around this keyword? Where are the links coming from? All of these issues will inform your SEO plan—basically, you want to do everything one (or more) better than the competition.

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