Login
Yahoo Adds Search Marketing Offline Editor
You could say Yahoo! has been going through changes — its voice is dropping, hair is growing in the darnedest places and Microsoft’s Bing is going to be its default provider of algorithmic and paid search services for the next 10 years — as soon as regulators stamp their approval. However, with its metamorphosis Yahoo! has also added something that will please search marketers — an offline ad editor.
The Yahoo! Search Marketing Desktop, something long desired by marketers, will cut out much of the pain in making bulk changes or restructuring a campaign. David Pann, vice president and general manager of Yahoo!’s U.S. Search Advertising Business, told ClickZ that some clients have been able to make global campaign changes in a half hour that used to take several.
The tool is currently in private beta but will be introduced to all advertisers next year. Eventually, users will be able to export campaigns to other platforms, which could prove handy if/when the Bing deal comes through.
Related Articles
Why Affiliate Marketing Is So Important
Much of the information you'll find online is aimed at affiliate marketers: Make millions online! Wh...
Online Affiliate Marketing Spending To Hit Three Billion
In 2008 online marketers will spend $2.1 billion on affiliate marketing fees, with U.S. online affil...
Do you have a complete retail affiliate marketing arsenal? If you haven�t integrated data feeds into...
Yahoo Paid Inclusion is Dead Yahoo! Paid Inclusion was born March 2004 in the Silicon Valley region ...
Yahoo Adds Search Marketing Offline Editor
You could say Yahoo! has been going through changes � its voice is dropping, hair is growing in the ...
Recent Articles
Can TikTok influence sales? If marketers needed more proof of the marketing effect of TikTok, ...
Ketosis Diet Affiliate Program
Market the leading Ketosis Diet Affiliate Program Online . Affiliates earn up to 60% rev share or up...
Market the leading Probiotic Affiliate Program Online . Affiliates earn up to 60% rev share or up to...
FDA Approved Hair Regrowth Affiliate Program
Market the leading Men's and Women's Hair Regrowth Affiliate Program Online . Affiliates earn up to ...
Breast Feeding Affiliate Program
Market the leading Breast Feeding Affiliate Program Online . Affiliates earn up to 60% rev share or ...
